The Name is New. The Legend Continues.
For more than a year, our loyal community has been waiting, wondering and guessing what the new name for our resort would be. Today marks the first day of the next chapter of our resort’s storied history. From our founding in 1949 and hosting the 1960 Winter Olympics, to the freeskiing pioneers and Olympians that put us on the map, the last seven decades have cemented this resort’s place in the halls of ski history. While the name may be new, the legend and legacy of these valleys continue on, now as Palisades Tahoe.
We chose Palisades Tahoe because we wanted a name that captured the unique spirit that defines our resort and welcomes all to its slopes. Anyone who is a skier has an affinity for their home resort, but there are few mountains that evoke the kind of passion and dedication from their community as do ours. Our new logo, the majestic eagle set above two towering peaks, signifies the self-determination and individuality that has defined generations of people who called these mountains home. Palisades Tahoe is an undeniable representation of the freedom and progression born of these peaks. The freedom to push boundaries, as well as the freedom to come as you are, at any skill level and from all walks of life. We want the world to know the welcoming and inclusive spirit of our resort and its people. A place where everyone will feel at home.
Starting today you will see some changes around the resort. We have already begun changing over signage, and all former logowear has been removed from our retail shops. We are asking for patience as we make the transition; our old name and logo appear in thousands of locations across our resort, and though most of the public-facing signage, and especially the most prominent uses, will be removed by the start of the 2021-22 ski season, we expect it will take multiple seasons before it is entirely replaced.
This will take some getting used to, but this name change was an important initiative for our company. At the end of the day, “squaw” is a hurtful word, and we are not hurtful people. It was a change that needed to be made for us to continue to hold our heads high as a leader in our industry and community. We have a well-earned reputation as a progressive resort at the forefront of ski culture, and progress can’t happen without change.
I invite you to visit this page to learn more information on our new name, logo and the process we took to get there.
Thank you,
Dee Byrne
President & COO of Palisades Tahoe
